Our team is your team
Everything your business needs to build your brand, and community, with social media. Our in-house shop will build a comprehensive approach so you can focus on everything else your growing business needs. This includes:
- Creating a style guide for your brand
- Building out your social media accounts on major channels
- Design a content calendar to build cadence and trust with your community
- Post copy and creative services
- Regular reporting with analytics, benchmarking and debriefing
How our social media management services can create the digital brand you have always wanted
Your owned and earned social media is a valuable asset that we are passionate about caretaking
You can’t ignore it, but as a business leader, you also know you can’t break the bank building out your social presence and strategy.
Full-time Social-Media Managers, plus content management technology, easily approaches $75,000+ in annual costs in today’s market.
Why pay full-time salary, plus benefits, for in-house social media content management, when you can outsource MSG Digital to leverage our tech stack that allows you to have BETTER results with more resources retained to dedicate to other areas of your business?
What is included in our social media content management services?
Design
Goal Setting
Buildout
Content Calendar
Services
Design
Style Guide Design
This is where we will live in the beginning. It is critical that a style guide is established for communication to be consistent within our scope, as well as on the channels you may manage with your team such as email, tv, radio or print. Elements that will be discussed and included in the style guide are:
- Long form name
- Short form name
- Approved marks
- Colors
- Typography
- Short form punctuation
- Long form punctuation
Already have a style guide? Great! We are happy to use that or even perform an audit to make recommendations on how we think it might be improved.
Goal Setting
SMART Goal Setting
Early on, we will help you define KPIs in our client project scope to help guide design. We utilize the SMART goal setting process defining your plan with goals that are:
- Specific
- Measurable
- Achievable
- Results-driven
- Time bound
No matter if your goals are to generate web traffic, engagement, lead generation, conversion, brand awareness or audience sentiment, our process will set realistic goals that we will be able to stair-step throughout our contract.
Buildout
Social Account Buildout
Who is your audience and where are they?
Wherever they are, we are able to build out your business profiles, or audit your existing ones, to ensure your social channels are an extension of your brand.
Social account platforms we are able to build on are:
If there are others, just let us know and we will do a deep dive into that platform.
Content Calendar
Social Media Content Calendar
Social media is a powerful tool that will drive sentiment. The question is if that sentiment is positive or negative.
If you are not regular in your post schedule, if your posts deviate from your style guide and if your message varies from your core, then audience sentiment can quickly slide negative. However, if you are on-brand with a regular posting cadence that has on-brand copy and creative, your audience will trust you and sentiment will be positive.
MSG Digital has a tech stack that allows for our team to create, schedule, post, listen to sentiment and report insights on agreed upon schedules.
Services
Ad Copy & Creative Services
Need help with ad copy and creative design for your posts? No problem!
With our Ad Copy & Creative services, we can curate and design elements that will stay on-brand and be relevant to your audience.
FAQs about our social media content management services
Outsourcing your social media content management will lower the investment, and risk, associated with the ROI of a full-time, in-house, position. It also allows for you to access the best technology for fulfillment and reporting.
We offer social media content management services for the following platforms:
We have plans that include the following services:
- Style guide design
- Social account buildout
- Ad copy & creative design
- Reporting & analytics
The cost of your social media content management plan will also depend on how many posts per week.
Our scope typically includes the following:
- Monthly retainer + Services add-ons + Special hot market campaigns
We are excited to get to work!
After connecting, we will send over our client questionnaire that will help us begin designing the services you are interested in and provide you with a project scope.
At that time, we will present your plan options and define the next steps to launch.
