CMO & Founder

Wally Crittenden

Wally currently serves as a senior-level college athletics administrator overseeing external affairs. Included in his areas of oversight are digital marketing, gameday marketing, licensing, ticketing, development, 3rd party partnerships and emerging technology.

On the MSG Digital team, Wally specializes in project management related to website design, digital paid marketing campaigns and social content management.

Master's in Higher Education Administration from the University of Nebraska-Lincoln

Bachelor's of Education in Sport Management from Florida International University
Senior Associate Athletics Director for External Affairs | Stephen F. Austin State University

Member of the National Association of Collegiate Marketing Administrators (NACMA)

Member of the National Association of Athletic Tickets Sales & Operations (NAATSO)

9 years experience in digital marketing, web design and event management

15 years as a Division I soccer coach