Wally currently serves as a senior-level college athletics administrator overseeing revenue generation and innovation. Included in his areas of oversight are managing the Championship Resources team, annual giving, major gifts, ticketing, mapping all revenue inputs, 3rd party partnerships and emerging technology.
On the MSG Digital team, Wally specializes in development related to organization management solutions, blockchain, analytics, website design, digital paid marketing campaigns and social content management.
Education
Master's in Higher Education Administration from the University of Nebraska-Lincoln
Bachelor's of Education in Sport Management from Florida International University
Bachelor's of Education in Sport Management from Florida International University
Experience
Senior Associate Athletics Director for Championship Resources | Louisiana Tech University
Senior Associate Athletics Director for External Affairs | Stephen F. Austin State University
Member of the National Association of Collegiate Marketing Administrators (NACMA)
Member of the National Association of Athletic Tickets Sales & Operations (NAATSO)
9 years experience in digital marketing, web design and event management
15 years as a Division I soccer coach
Senior Associate Athletics Director for External Affairs | Stephen F. Austin State University
Member of the National Association of Collegiate Marketing Administrators (NACMA)
Member of the National Association of Athletic Tickets Sales & Operations (NAATSO)
9 years experience in digital marketing, web design and event management
15 years as a Division I soccer coach
